STRATEGY
In order to reach a target audience, engage them according to plan and finally achieve the intended end result, sound strategies are needed.
When we know who you want to reach, we build a plan for how to reach them.
When we've identified your core stories, and the story archs they are a part of, we identify the best platforms to use and the best media to produce for.
When we have all the strategies in place, we put up goal posts according to your long term goals.
When we have developed, produced and published, we analyze the outcome together with you. We move goal posts as necessary, identify the ultimate next steps and build on the momentum we've achieved.
One example is the successful social media campaign for EnergySpin, the startup accelerator for the Vaasa Energy Cluster. Effective videos combined with a thorough campaign on Facebook, Instagram and Twitter saw over 80 companies applying for the first iteration of the accelerator program. Video below.