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Creative use of artificial intelligence
Introduction Ever since the first computer was programmed with artificial intelligence, it's been thought of as a tool that eventually...
Simon Staffans
Nov 16, 20225 min read
Reach, engagement and visibility - the questionnaire
Over the past months I've been busy sharing the opportunity to read some thoughts and advice regarding how to analyse the projects you're...
Simon Staffans
May 27, 20221 min read
Reach, visibility and engagement part 1
This post is a part of a series on how to analyze a project - most likely in the documentary genre, but also applicable elsewhere - to...
Simon Staffans
Feb 11, 20223 min read


A World of Webinars
Since the pandemic struck last spring, we've all been getting increasingly used to handling things online. I don't know about you, but...
Simon Staffans
Nov 5, 20202 min read
The future is bright - the future is story-driven
We are seeing more and more proof that communication is moving from the generic world of ads and marketing to more story-driven content...
Simon Staffans
Mar 4, 20201 min read


Reaching out, engaging audiences – but to which extent?
The Holy Grail of creating content is to reach an audience and have them engage with the story you’re telling them.
Simon Staffans
Jan 3, 20203 min read


The Power of True Stories
I recently read an interesting article on storytelling by Jonathan Gottschall. I’ve been for a long time - like Gottschall, apparently -...
Simon Staffans
Nov 16, 20162 min read
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